Equitable Evaluation Practice

Equitable Evaluation Practice (EEP) is a research and evaluation enterprise dedicated to measuring the impact of small business interventions for marginalized entrepreneurs.

Customized Approaches Built on Evaluation + Small Business Expertise

“One-size-fits-all” evaluation approaches can create misleading impact measures. We build our custom monitoring and evaluation plans based on each client’s unique theory of change and impact goals. Our planning process is streamlined and our evaluations effective because we get it—we are experts in small business growth and the barriers faced by marginalized entrepreneurs.

EEP is a division within The Feeding Cities Group, a woman-owned, social enterprise located in Madison, Wisconsin with global clients and partners. Kimberly Zeuli, PhD, leads a team of professionals with a proven track record in designing and managing small business evaluations.

Our Partners

Bridge Economic Development
Local Initiatives Support Corporation
European Center for Social Finance
University Survey Assessment Services

Contact us for more information